Like TikTok, its parent company is ByteDance, a fact that helps drive interest. But can it be maintained?
LOS ANGELES — A flurry of headlines about a new social media app, Lemon8, which shares ByteDance as its parent company along with TikTok, pushed the app from below number 200 to among the App Store’s top 10 most popular apps earlier this week.But whether the platform will rise to the hype surrounding it remains to be seen. A quick scroll through the platform reveals very little engagement, with many posts from allegedly popular creators receiving just a handful of comments and likes.
Though the app has received robust media attention, content creators seem less than enthused about the prospect of having to create content for yet another social media platform, especially one that feels forced down users’ throats. Ads for Lemon8 have begun running on social apps including TikTok.
In May 2021 the app Poparazzi, which allowed you to tag and post photos of friends, was No. 1 in the app store, but failed to retain its user base.
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