.AndoniOlta of enclavemarkets says MasonRothschild’s MetaBirkins project piggybacked off Hermes_Paris’ reputation for his own gain. She weighs in on why artists creating digital art are not immune from consumer protection laws. _franvela reports
) artist Mason Rothschild was in the wrong with his MetaBirkins NFT project, Olta Andoni, chief compliance officer at financial firm Enclave Markets, told CoinDesk TV on Thursday.
“The real intent of Mason Rothschild was to piggyback, not only on the reputation [of Hermès’], but … for his own economic benefit,” Andoni, an adjunct professor of law at the Chicago Kent College of Law, said on “First Mover.”against Rothschild that claimed its trademark was being diluted by the MetaBirkin project. Hermès also claimed customers would be confused by Rothschild’s project and fooled into buying virtual goods not associated with the luxury brand.
Andoni said consumer protection was one of the main concerns of the nine-person jury. Not only were they curious about the case, she said, but “they understood also that … we’re not talking only about artistic value, but we are talking a lot more about consumer confusion.” NFTs, which can be traded and sold, give users the ability to own a digital item. However, in this case, Andoni said Rothschild intended to prop up his own brand and drive sales on the back of Hermès’ famous Birkin bags. She said Rothschild wasAt the time of its release, the digital furry bags were
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