The group of investors buying into SpringHill includes Nike, “Fortnite” creator Epic Games, RedBird Capital and Fenway Sports Group.
“Fortnite” creator Epic Games Inc., RedBird Capital Partners and Fenway Sports Group, the parent company of sports teams including the Boston Red Sox and Liverpool F.C., a soccer team in the English Premier League.
SpringHill, known for TV shows and movies including the HBO interview series “The Shop” and “Space Jam: A New Legacy,” will use the funding to launch new shows, explore licensing its programming in new countries and creating content for Epic Games, among other efforts, Mr. Carter said in an interview.
As part of the deal, SpringHill plans to produce programming with Nike featuring athletes associated with the athletic apparel company, Mr. Carter said. Nike has a longstanding relationship with Mr. James, having struckEpic Games, which beyond “Fortnite” also created “Unreal Tournament,” will work with SpringHill to create programming associated with its products and ventures. The companies have already worked together, with Mr.
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