Pop singer-songwriter Lauren Sanderson talks about going independent, the latest setbacks for TikTok, and her new music.
is already feeling the fatigue set in. “It’s been all hands on deck 24 hours a day,” she sighs. “Anyone who’s in this industry and not drinking coffee might be insane.”The 28-year-old singer has a good reason for her exhaustion. While Sanderson spent much of her career bouncing between major labels and more boutique organizations , the singer is now taking the do-it-yourself approach to its most literal conclusion.
That dedication to her younger self also manifested with her new approach to doing business in the music industry. After spending the last six years of her career deferring to managers, promoters and executives at various labels, Sanderson is back to doing all of work for herself. For her part, Sanderson recognizes the influence that TikTok has over the music industry right now — but she’s quick to point out that adaptability is more important to success than chasing viral trends. “Some people have built TikTok to be this thing where musicians feel like if you don’t have a million followers on the app, then you might as well just write yourself off,” she says. “TikTok is literally just an app, it is not the make or break for every artist.
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