The Anablue launch features a treatment oil, scalp cleanser and hair serum.
"I've worked so hard to build all these other brands [and] I can finally now build my own brand," Perez told "Good Morning America." "I want to scream at the whole world [that] these are my secrets. This is what I've been using."Perez was born in Paris and grew up in Los Angeles in a Moroccan household .
"I would make it for them," she said. "Not only was it just like giving my friends a piece of my culture and my home, it was really something that was close to my heart because my hair is what represented my identity, my confidence, my culture."Perez acknowledged that she didn't always feel so connected to her hair. But through her parents' influence, she said she learned to appreciate it.
"Let's take care of our hair the same way we take care of our face and our body and everything else," Perez said."I come from a family of very different hair textures all around -- from super-thick [to] coiled, curly, fine and thin -- and I wanted to be able to treat everybody's hair," Perez said, adding that Anablue's products went through "intense testing" to ensure they "cater to everybody.
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