Latinx brands are growing fast, but they're still hard to find on store shelves. Mercedes Viera (merzysofia) explains why:
, a colorful beauty brand created by Afro-Dominican sisters Mabel and Shaira Frías, it was a cold email that got the attention of Target. “You can't be afraid to just reach out and go for what you want. As Latinas, we come from a culture where we figure it out by any means necessary,” the sisters tell Somos. After contacting the company, they were introduced to. The program offers a five-week business course, access to executives and buyers, and an end-goal of launching at Target.
While it’s unfortunate that some big retailers wait till cultural observances to highlight Latinx brands or launch dedicated accelerator programs, the practice has been key in getting more Black and Latinx brands in stores. Hair care brand
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