A new study from Nielsen finds that Latino viewers not only love to watch shows on streaming platforms, but they also influence which are the most popular.
"It's important to have Latinos on camera," says de Armas."But if you also add behind the camera, look at how much higher your binge ability becomes. So it becomes a business case for media companies that are looking to acquire content.". Selena Gomez not only co-stars but is one of the executive producers of the show.
Latinos represent 19% of the U.S. population, de Armas says, yet they account for 42% of the country's most-watched content on the streamers. And she says they account for many new subscribers to streaming platforms. The study shows Latino audiences enjoy crime dramas and 20% of viewers felt best represented by comedies. De Armas says the finding is interesting"because if you look to comedy, actually representation is pretty low on screen," adding there's more work to be done on all fronts.Juan Javier Cardenas, Olivia Goncalves, Savannah Nicole Ruiz and Diana Maria Riva from the HBO Max series"I'm curious, as a researcher, about the social science around this," she adds.
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