A national organization that aims to boost Latino voter turnout is launching a $10-million campaign in several 2020 battleground states.
A pandemic-triggered drought of new voters has progressives desperately moving to reinvent the anachronistic institution of voter registration drives.According to the Pew Research Center, 13.3% of eligible voters in the U.S. this year are Latino, a record high. Pew projects that in Arizona, 24% of eligible voters are Latino, up 2 percentage points from 2016. In Florida, Latinos are projected to be 20% of eligible voters.
That doesn’t mean they will all register or cast ballots on election day. U.S. census data shows that 47% of eligible Hispanic voters in Arizona cast a ballot in 2016, compared with nearly 63% of eligible white voters.Latino turnout in states such as Arizona could help decide the presidential election, said Matt A. Barreto, co-founder and managing partner of Latino Decisions, a polling and research firm based in Los Angeles.
“We already saw this in 2018, where record Latino vote in a midterm provided the margin of victory for [Arizona Democratic U.S. Sen. Kyrsten] Sinema,” he said. Sanchez Barba says Mi Familia Vota will use text messages, phone calls and digital and TV ads to reach potential voters in Arizona, California, Colorado, Florida, Michigan, Nevada, Pennsylvania, Texas and Wisconsin.
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