She used her own impressionistic photography of wine leaves at the bottom of the barrels as wine labels.
Fierro's first foray into winemaking came from wine tastings. She worked in a tasting room and began to befriend winemakers. She was especially jazzed they'd ask her to help with the crush. She was helping a friend make a batch when the calling took hold.
She doesn't mind the long hours, the heavy lifting, the work moving barrels. She is chasing a dream. In everything Fierro does, culture and heritage are integral elements. She calls up the family every time there's a new vintage to try. She feels most at home when family is around and making holiday tamales or simply sharing a meal. But there was a time when her heritage felt out of sorts with the rest of the world.
In an industry run by men, Fierro stands out. As the Latina owner of a winery, she's forging new ground, although the old tropes still turn up. In recent years, Fierro has won numerous awards for her wine and achievements as a female winemaker, winning respect from her winemaking peers in the region.
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