Latin Music Revenue Surpasses $1 Billion in U.S. For First Time As Latin music thrives, its revenue continues to outpace the rest of the U.S. music industry, according to the RIAA’s 2022 year-end report. Story:
. Latin music now makes up nearly 7 percent of market share for the entire U.S. market, up from 6 percent last year.
Even compared to the U.S. market overall — where streaming income now makes up 84 percent of all revenue — Latin listeners have leaned much heavier into streaming, with paid and ad-supported streaming making up 97 percent of all revenue, according to the report. The ongoing vinyl craze that has buoyed an otherwise shrinking physical sales ecosystem for the overall market is much smaller in the Latin genre, according to the report, but vinyl sales still increased nearly 67 percent to about $9.
The RIAA’s data is just the latest validation for what the industry has known for years: That Latin music continues to break further into the mainstream as one of music’s preeminent genres, thanks to a growing number of global superstars.
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