Latin Artist on the Rise: Yendry on Making Music That’s Both Experimental & Accessible

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Latin Artist on the Rise: Yendry on Making Music That’s Both Experimental & Accessible
France Dernières Nouvelles,France Actualités
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Meet this month’s Latin Artist on the Rise.

Her genre-agnostic music, which dabbles in afrobeats, reggaetón, R&B and more, is a celebration of both her Caribbean and European influences. It’s what’s made her stand out, andher “Ya” song a mention on President Barack Obama’s favorite music of 2021 year-end list.

Navigating personal topics in her songs such as “Nena” and her first single “Barrio” released in 2019, that respectively touch on migration and domestic violence, Yendry began writing out of necessity to feel emotional relief. “When I’m creating music, it comes from me and it’s about something that I really care about, you know? Even if there’s another writer in the room, I always say, ‘I would love to talk about this’ or ‘I would never say that.

The creative freedom she’s thrived in, writing about what feels true and not sticking to one genre, is both a blessing and a curse, she says. “In the music industry it’s a battle: From the outside, it could look like, oh yeah, she does whatever she wants. But it’s always like a battle, trying to find a balance, trying to give someone what they need in order to help you to market and promote your music.

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