Mercadolibre, a leading Latam-based e-tailer, has announced the launch of its own token, called Mercadocoin, for Brazilian customers.
Mercado Libre, a leading Latam-based e-tailer, has announced the launch of its own token, called “Mercadocoin,” for Brazilian customers. The token will be the main reward of a loyalty program on Mercado Libre’s platform and will be awarded to customers that purchase certain items linked with the token. The token will have an initial value of $0.10.the inclusion of cryptocurrency as a part of its royalty program.
The token, to be issued on top of Ethereum, will be given to users that purchase certain articles on Mercado Libre’s platform identified with the loyalty program.The program, which is already being implemented, will include Brazilian customers only, though the company aims to extend it to other countries in Latam. However, Mercado Libre did not offer any details regarding this expansion.
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