'It’s important to have the New York representation. Everyone is going to Paris and doing the most, and it’s like where is that same vibrancy when it comes down to the US market or the US designers especially Black designers?” LaQuanSmith shares.
This month, the luxury champagne house tapped Smith for Nectar of the Culture, an annual program celebrating its Nectar Imperial Rosé , with a collaboration with photographer Jonathan Mannion . “When you think of luxury champagne and you think of Moet, it’s historic and sexy,” Smith tells Refinery29 at the launch party. “These are things I feel like my brand and I represent.
His brand ethos also feels very New York: powerful, sexy, desirable. “There is this level of ownership, this level of sophistication," he explains. “It’s provocative but it’s still elegant, seductive but still classy. It’s all these different juxtapositions of she’s a hoe but she’s classy, you know? Most women can identify with that.” His clientele, which ranges from the aforementioned celebs to the everyday working woman, embodies these dualities.
Okay, so what outfit looks like a glass of Moet? “You’re going to have me going into the design studio because I don’t know but it would be transparent for sure and sparkly.”
France Dernières Nouvelles, France Actualités
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