Can you believe it's been 25 years since the Land Rover Freelander launched? We pit it against the Discovery Sport and consider the model's legacy
and Tata. But despite the inevitable difference in approaches there’s commonality between the three, right down to their stepped roofs and clamshell bonnets.
However, as Elsy concludes: “It wasn’t just about the product. The Freelander changed the business. It was the way in which the younger team managing its development collectively made a commitment to use it as a vehicle for change across the company.”Dick Elsy was originally tasked with investigating a more car-like successor to the Defender, under the project name Challenger, but this was ditched in favour of a completely new, lightweight and more lifestyle vehicle.Shuttle.
Elsy says: “I remember Roger Crathorne [Land Rover’s off-road guru] driving a Maestro prototype at Eastnor and saying: ‘Bloody hell, that works really well.’” He says: “It occurred to me when I was interviewing engineers about their part in the car’s development how much passion there was for the project and how young the team was. So before the press actually drove the car, we invited them to Gaydon to meet these engineers.
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