Lamborghini, Aston Martin, see increase in sales with high-performance SUV offerings

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Lamborghini, Aston Martin, see increase in sales with high-performance SUV offerings
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Italian supercar brand Lamborghini has years of heritage, as well as a recent surge in sales of its cars compared to the past.

"Very small quantities, a few hundred per year, now we are talking about a few thousand. Still, we're not talking about huge numbers, but very significant for the super sport market," said Andrea Baldi, the CEO of Lamborghini Automobili Americas.high-performance SUV. Sure, Lamborghini sports cars are cool, but many people need the practicality of something with more interior room.

Since it's an SUV, it can carry lots of things, and up to five people. So, a Lamborghini with a practical side."Clearly, the Urus has become the one that is leading the biggest sales, and has become the best seller for Automobili Lamboghini in just the last few years, since 2018," noted Baldi. Scoff if you must at the idea of a Lambo SUV, but the new Performante model performs. Quite well, thank you very much.More than half of them were the Urus, because it's a vehicle that more people can use in their daily lives.As you might expect from an exotic brand, prices are well into the $200,000-range. While James Bond, agent 007, is long associated with the Aston Martin brand, no word on whether he'll be driving one in any upcoming films.

It's easy to see why this super SUV is fit for the task. The new DBX 707 model packs nearly 700 horsepower from its twin-turbo V8, engineered by Mercedes-Benz, but then massaged by Aston's own engineers in England. It may be in the category of a sport utility vehicle, but behind the wheel it feels very much like an Aston Martin sports car.In the broad spectrum of SUVs, these exotics are in their own special way the cream of the crop. Especially if performance and driving fun are important, no matter the cost.

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