With the launch of Haus Labs’ first concealer, Bazaar explores how the star’s beauty brand has become a beacon of inclusivity
Haus Labs founder Lady Gaga applies the brand’s new Triclone Skin Tech Hydrating + De-Puffing Concealer.“We feel like our foundation range is pretty inclusive, so we wanted to make sure we were delivering on the same level of inclusivity across our concealers,” Ryu continues. In addition to featuring six shade families, where the foundation and concealer really shine—for both fairer and darker tones—is through their versatile undertone offerings, available in neutral, rosy, peach, and golden.
Plus, the concealer’s water-based formula is not only noncomedogenic, dermatologist-tested, and hypoallergenic, but also fragrance- and talc-free, similar to its partner foundation. Unlike the foundation, this product feels slightly creamier when applied, something I noticed almost immediately while testing it for over a month. “What’s so special about this gel emulsion is it blends out to be virtually nothing,” Tanno observes of the product’s flexible consistency.
To craft its coveted makeup textures, Haus Labs by Lady Gaga relies on a roster of research and development experts from all over the world, including Korea, Europe, and the United States. After nearly 800 hours in the laboratory and 23 different iterations, the Triclone Skin Tech Concealer’s signature formula was finalized. “The R&D part of this formula is really, really important to how it gets born,” Ryu says.
The concealer’s buildable coverage and natural-looking finish alone help it secure a spot on my list of holy-grail products. But what I like most about it is that a little goes a long way, making it easy not to overdo your makeup look. And as someone with combination skin, I found that its noncomedogenic blend of brightening niacinamide, redness-reducing fermented arnica, and other ingredients didn’t contribute to my breakouts .What contributes to Haus Labs’ Midas touch? Along with a little star power, Gaga says it all comes down to quality control. “If we don’t feel like we have it, we take a beat, then go back and keep reworking it,” she says. “So, I would say our success stems from us authentically wanting our products to be great.
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