L’Oréal reveals its first at-home hair color device
is showing off its first hair color device that can be used at home. The handheld Colorsonic can mix and apply product evenly, according to the company. If it works as promised, Colorsonic should help users get consistent hair color results without having to go to the salon.
L’Oréal developed and refined the device over the course of five years with the help of its customers. Colorsonic's mixer mechanism uses a mess-free process to blend exact volumes of developer and formula from colorant cartridges to create the hair color. The machine applies the product through a nozzle of bristles that oscillates in a zigzag pattern for even distribution.At-home dying and coloring kits have been around for decades.
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