Plans for tonight are sorted then.
We’ve all been there – trying to decide whether a specific shade will work on our skin tones/match a certain outfit/solve all of our cosmetic-related dilemmas whilst scrolling through products on our couch. It’s tough to shade-match online, which is why
has teamed up with Shoppers Drug Mart to launch a new virtual service that lets you try on products at home.or switch on your webcam. From there, you can try different products from brands like Maybelline, Urban Decay, Lancôme, Yves Saint Laurent and L’Oréal.purchased by L’Oréal in March of last year. ModiFace uses AI-enabled shade calibration calculated via information provided by makeup brands and images and descriptions of the product available on social media.
In a statement, the chief digital officer of L’Oréal Canada Robert Beredo, said, “This new service harnesses the power of AI and AR to provide personalized experiences and enhance customer engagement in digital touchpoints. It is key for product and brand discovery and it removes friction from the shopping journey in a seamless, engaging and playful way.
France Dernières Nouvelles, France Actualités
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