.lorealparisusa has filed for 17 virtual goods-related trademarks, including rights to “non-downloadable virtual perfumery” and a cosmetics metaverse. elitanjourno reports
Global cosmetic giant L’Oréal could be venturing into the virtual goods economy, according to Feb. 10The filings themselves are in the names of L’Oréal’s subsidiaries, including makeup and cosmetic companies Kiehl’s, Maybelline, Pureology, Urban Decay and Redken, among others.
The Kiehl’s filing includes rights to “non-downloadable virtual perfumery,” along with “hair care preparations and cosmetic body care preparations in a virtual environment including aIn eight of the filings, L’Oréal stakes claim to “providing a metaverse for people to browse, accumulate, buy, sell and trade virtual cosmetics.”The company’s initial foray into NFTs came back
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