Australian popstar Kylie Minogue has invited weary Britons to forget politics an...
MELBOURNE - Australian popstar Kylie Minogue has invited weary Britons to forget politics and “call on your friends in Australia” in a tourism campaign launched in Britain on Christmas Day.
Britain, which is responsible for the fourth largest number of tourists to Australia, has had a tumultuous political year with deep rancor over Brexit and its first December election in almost a century.It first aired just ahead of the Queen Elizabeth’s Christmas address and is part of a new A$15 million Tourism Australia campaign - the largest investment the organization has made in Britain in more than a decade.
While not referring directly to Brexit, the advertisement mentions a “tough and confusing” year, with Hills saying “negotiating tricky trade deals is a shocker”, and Minogue suggesting a cute quokka is good distraction. The ad shows beautiful Australian beaches and stunning scenery, a sharp contrast to pictures appearing in news bulletins around the world this month of ferocious bushfires sweeping parts of Australia.
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