Kohl’s, Macy’s turn to pop-up shops and Instagram-worthy displays to try to win the holidays.
. The two companies started working together in 2017. A smaller test turned into a nationwide rollout this summer. Kohl's hopes it will be a major traffic driver.
Shechtman said Story has gathered "tens and tens of thousands" of email addresses since the nationwide rollout. And 80% of those people are new to Macy's, according to Shechtman. "Now think about how qualified they are," to go on and buy something from Macy's, she said.
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