Illustrator Jessica Herschko and Dunst dreamed up vintage-inspired bags, slip dresses, and denim adorned with whimsical illustrations.
On a recent drive, Kirsten Dunst’s son was looking at the sun when he said, “When the sun and moon come together, it’s called a smoon.” I can see him peeking out of the corner of a door behind Dunst over zoom, where the actress and I are discussing her recent collection with Coach, created with her friend, illustrator and designer, Jessica Herschko.
Together the two started Observed by Us in 2020, a creative project that began with drawing custom illustrations on everything from pairs of white Vans to children’s button-up tops. When Dunst posted about it on her Instagram story, someone from Coach reached out, and soon enough Herschko and her were collaborating with Stuart Vevers on a collection.The ready-to-wear and accessories from the collaboration feature things like a “smoon,” hand-picked straight from Dunst’s son’s imagination.
Herschko chimes in, “Basically, the overarching theme is that we’re all just kind of floating in space…everything is floating! Our ideas, our clothing, our bodies. Planes! Satellites! Everything! We thought it would be fun to sit around and sort of come up with these whimsical stories to make sense of things that don't normally make sense together.
“We're always drawn to items from like the '60s or 70s,” Dunst says. “We wanted to have a vintage feel to this. Coach showed us old bags, and we knew we wanted sweatshirts and denim and the perfect little summer dress that's kind of like a slip dress, too.” A favorite piece is a heart-shaped bag, “It lends itself to the way Jessica draws!” But mostly, Dunst just loves how the clothing speaks, “Jessica and I made up stories to go with each item of clothing.
In the age of celebrity creative directors and beauty brands, Dunst’s name being attached to the project might raise some eyebrows. But while not every celebrity collection feels like a natural fit, it’s hard not to see Dunst’s signature hand in all of the pieces, many of which were inspired by her own personal style.“I think Kirsten has the highest level…not only in clothing but also aesthetically in general. She's an artist through and through.
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