In what does not appear to be an April Fool's joke, the KKW Fragrances Instagram account posted 'a message from our founder, KimKardashian. 👀
The response from followers is mixed, with many sharing their enthusiasm for what may be coming next, others hoping that this is an April Fool's Day prank, some theorizing that she's eager to drop the W from the brand name following her recent divorce, and plenty begging Kardashian to bring back body products when the relaunch happens.
"We're currently away working on a new, more modern, elevated, and sustainable brand and customer experience — the way Kim has always envisioned," the post read, followed by words that seem to be echoed in the new KKW Fragrance post: "Thank you so much for being on this incredible journey with us. We promise we won't be gone for too long.
For now, KKW Fragrance hasn't deleted or archived the rest of its Instagram grid — in fact, it posted about the Diamond Kim perfume only yesterday — though it wouldn't be surprising if it followed in KKW Beauty's footsteps once the website shuts down in May. How long it will be before we see new fragrances or beauty products from Kim Kardashian is as yet unknown, but we have no doubt she won't be shy about announcing the relaunch when its time has come.
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