Balenciaga’s teddy bear bondage campaign went too far.
Kim Kardashian is “reevaluating” her relationship with a luxury fashion label amid allegations it endorsed child pornography in its 2022 campaign images. But it’s certainly not the first time the label’s creative director and designer Demna Gvasalia has ruffled feathers, so what did Balenciaga do that has the whole world, not just the fashion community, talking?
What did Balenciaga do? What did Balenciaga do? In the final week of November 2022, the brand released two images from its holiday campaign. Shot by photographer Gabriele Galimberti, who is known for taking pictures of people and children surrounded by their possessions, the Objects campaign featured images of children clutching plush teddy bears in harnesses and mesh tops—an aesthetic associated with bondage and BDSM fetishes.
In a statement issued to Instagram, photographer Gabriele Galimberti said: “I am not in a position to comment Balenciaga’s choices, but I must stress that I was not entitled in whatsoever manner to neither chose the products, nor the models, nor the combination of the same.” He continued: “As a photographer, I was only and solely requested to lit the given scene, and take the shots according to my signature style.
The court filing alleges that, due to North Six and Des Jardins’ actions, “members of the public, including the news media, have falsely and horrifically associated Balenciaga with the repulsive and deeply disturbing subject of the court decision.” North Six and Des Jardins, it states, should be held liable for “all harm resulting from this false association.”
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