Another mark against logo legibility
are certainly funny, the statistics take the comedy to a new level by giving us data on just how many people are getting this mixed up.The good news for those confused is that Google is able to point them in the right direction; the top result for “KN car” is Kia’s website — or at least it was before it got covered up by Google’s “helpful” news, “People also ask,” and image results boxes .
The state of search in 2022: the actual result people are looking for buried by news articles and an answer that’s probably incorrect in this context.tried searching “KN car” on other search engines, DuckDuckGo and Bing didn’t do great. When I tried it, the two search engines still don’t surface Kia’s website that well; the former only has one link to the automaker’s site on its first page of results , and the latter doesn’t have any .
In my opinion, the real victim in all of this is K&N car parts, a brand some people may be familiar with if they’ve spent any time in the air / oil filter section of an auto parts store. For now, its site ranks decently high in the “KN car” search results, but one small overcorrection from Google could bury it. It’s your time to shine, Wix Filters .
PS: To add a bit of context, yes, 30,000 searches for “KN car” is a lot, but according to Google Trends, it’s barely notable compared to the number of people searching for “Kia.”
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