KFC is being accused of causing food waste in China amid recent concerns about food security.
The fast food chain came under fire Wednesday from Chinese state media and a national consumer watchdog overseen by the government.They take issue with the company's new promotion, which allows customers to receive random selections of free, limited-edition toys with their meals. That has led to people rushing to buy too much food with no intention of eating it, according to a scathing statement by the China Consumers Association.
A few people have even bought more than 100 meals at once, spending almost 10,500 yuan in an attempt to collect the full line, the watchdog said.This is clearly"causing unnecessary food waste due to overbuying," it added in its statement, noting that China last year rolled out new measures to prevent food waste and urged companies to help out.
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