Key trends in audio streaming and live entertainment — a VIP+ data dive
The pandemic impacted the music and live entertainment industry in different ways.
The most popular podcast source, based on the “Demographic Divide” consumer survey fielded for VIP+ by consumer insights experts, is YouTube, followed by Spotify, Apple and Pandora. Of note is that fact that general podcast listeners account for half of the surveyed sample, with the other half saying they didn’t listen to a podcast. It may be the market is beginning to cap out, with domestic growth slowing overall. First, the good news. Two-fifths of U.S.
This is reflected in the revenue growth major music labels have seen derived from streaming music. Across April, May and June of this year, Sony Music, Universal Music Group and Warner Music Group collectively saw $3.12 billion made from streaming, which is $1 billion more than the same period in 2020.
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