Kate Hudson has tapped KevinHart4real to be the face of Fabletics Men.
Kate Hudson has tapped Kevin Hart to be the face of Fabletics Men, an extension of her popular women’s activewear collection that will officially launch later this month.
TechStyle said Fabletics Men is intended to “cater to guys that the older performance brands have left behind.” “Kevin called out the problem: a lot of older performance labels pressure you to be something you’re not. Fabletics Men works 24/7 to provide gear that works for the wearer — not the other way around.”
At the same time, the brand is emphasizing developing and growing “The Crew,” a community for men centered around charity, wellness and community outreach. As a result of the coronavirus pandemic, through the end of May, 20 percent of Fabletics Men’s net proceeds will be donated to Heart to Heart International, a Kansas-based humanitarian organization, to distribute equipment and medication to companies in the U.S. and internationally.
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