Kelloggs is giving its Pringles and Cheez-It business a new name with classical Latin twist. It's the latest company name to incorporate the 'dead' language.
A mythical land in a fantasy novel? Your uncle trying to name the college basketball team that justKellogg is naming its snacking division"Kellanova," the latest step in breaking up the company, itThe new company will include Pringles, Pop-Tarts, and Cheez-It crackers. Kellanova will also include frozen and refrigerated foods such as plant-based brand Incogmeato and foreign cereal products such as Coco Pops, which is sold in the UK.
"The 'Kell' overtly recognizes our enduring connection to Kellogg Company, while 'anova,' which combines 'a' and the Latin word 'nova,' meaning 'new,' signals our ambition to continuously evolve as an innovative, next generation, global snacking powerhouse," said Cahillane, who is slated to become the CEO of Kellanova.
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