Katy Perry & Morgan McLachlan On Securing $4M In ‘De Soi’ Funding, Offer Advice To Other Female Entrepreneurs by jeffconway
While Perry and McLachlan find themselves well within the mix of a booming $820 billion dollar non-alcoholic beverage market, I wondered what has been the greatest challenge for them in bringing De Soi to shelves and striving to get their brand the public awareness that they have been seeking.
Perry says, “I would say that obviously launching anything at the tail-end of Covid with manufacturing, with distributors - just securing the makers and figuring out also how to bottle correctly because we’re putting ingredients that are alive in our bottles and we have to figure out the science between bottling something and making sure it’s fresh upon consumption.
According to McLachlan, the process these two co-founders went through together to create these De Soi products the way they had envisioned took over a year to complete, but she looks back on those efforts being worth the wait, adding “We wanted the product to have a lot of integrity.” With De Soi being a women-founded company, I asked Perry and McLachlan what advice they might have for other female entrepreneurs who might have a promising business idea, but simply do not know how to get it off the ground.Perry responds first with, “I would just say don’t take no for an answer. You got to be an enthusiastic salesperson. There’s no shyness in this industry.
McLachlan follows up by saying, “I am a serial entrepreneur. Every mistake I made, I wasn’t trusting my gut. So, I think trusting your gut - you have to believe in your vision, 100%. You have to be completely in it.”
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