.katyperry, jtimberlake & more are investing millions in the virtual reality startup SandboxVR
"We're incredibly honored to be able to work with some of the most talented and influential artists, athletes, and actors in the world," said Sandbox CEO and founder. "Their support is a vote of confidence that our platform will one day become the new medium for the future of sports, music, and storytelling."
Sandbox, which uses motion capture technology to create immersive virtual reality experiences, raised $68 million in a Series A round earlier this year from investors including , Floodgate Ventures, Stanford University, Triplepoint Capital, CRCM and Alibaba. As the new funds roll in, the company is expanding across the U.S., with a new location in Los Angeles and offices coming soon to New York, Austin, San Diego and Chicago for a total of 16 locations planned by the end of 2020.
"We believe that VR is finally ready to take off as a mass-market phenomenon in malls, where it can be optimized for a social experience," Sacks added. "We chose the Sandbox team because of their background in game design; their VR experiences have a level of interactivity -- with both the VR world and other players -- that we couldn't find elsewhere. We believe that Sandbox VR is poised to become the first VR experience for millions of consumers around the world.
Sandbox doesn't currently offer any music-focused experiences, but the virtual reality concert industry is growing.
France Dernières Nouvelles, France Actualités
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