His message of true inclusivity included casting trans and plus-size models such as Charlie Reynolds (aka Peachy) and Kataluna Enriquez in the first campaign.
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Fitzsimons waited for the right time to launch the line and worked on it for four years. He had some pretty great clients to test it on! “I knew it wasn’t going to be putting my name on some products for hair, and let’s make pretty imagery and whatever. That’s not who I am as a person,” he tells STYLECASTER.
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