Kanye West is teaming up with Gap to create a new Yeezy clothing collection that is expected to hit stores in 2021
Kanye West's Yeezy brand is partnering with Gap to create a new clothing line, Yeezy Gap.Gap did not share the financial details of the deal but said that Yeezy would earn royalties and potential equity related to sales results through this partnership.The rapper turned fashion designer behind streetwear brand Yeezy is partnering up with America's iconic apparel giant in a "
" that will see West and his design team creating a co-branded collection of apparel for men, women, and children to be sold online and in-store at Gap."We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his Yeezy brand and together defining a next-level retail partnership," Mark Breitbard, Global Head of Gap Brand, said in a statement to the press.
Gap did not share the financial details of the deal but said that Yeezy would earn royalties and potential equity related to sales results through this partnership.pulled in an estimated $1.3 billion in sales in 2019. The brand was recently valued at $2.9 billion. West, who previously worked at a Gap store in Chicago as a teenager, could help Gap to bring back shoppers and boost sales after several years of struggling. It has been accused by analysts of falling behind competitors by not updating its "anemic ranges" of clothing.
"These are bland and undifferentiated and do nothing to stimulate consumers. Against a market saturated with alternative apparel destinations, this simply isn't good enough.
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Phone booth-like tiny room could be an office inside your living room - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Lire la suite »
LVRN's Black Music Month 2020 Playlist: Listen'We encourage you to disconnect and press play on our Black Music Month playlist. Let it fill you up with inspiration, hope and love.” Listen to LVRN's BlackMusicMonth playlist below.
Lire la suite »
Jeff Ubben launches new inclusive capitalism investing firm - Business InsiderOne of America's top activist investors is leaving his $16 billion hedge fund to start a socially responsible investment firm — and it represents a broader push toward stakeholder capitalism
Lire la suite »
LaQuan Smith's Revolve Collection Is As Sexy As You'd ExpectThe designer—worn by Beyoncé, Rihanna, and J.Lo—is embarking on a long-term partnership with the popular retailer.
Lire la suite »
Mall REIT Simon is suing over Taubman M&A; Gap, Brooks Brothers rent - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Lire la suite »
Advice for students who want to take a gap year: I'm lucky I didn't - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Lire la suite »