Balenciaga x Yeezy designs at Gap prices?! Sign us up!
, the project’s aim will be a little different to the branded cross-pollinations we saw so much of last year. Rather than top price bracket goods, the venture will bring the visions of two of today’s most definitive creative voices to the masses, making “incredible product available to everyone at all times,” Ye told– which we’re taking to mean Balenciaga x Yeezy designs at Gap prices.
Of course, while this is a pretty damn seismic announcement, it’s hardly unexpected. Well, not in hindsight, at least. Ye and Demna’s mutual admiration for each other is hardly secret at this point, and their creative relationship has been turbocharged in recent months. Ye was seen front-and-centre at the debut of
last July, and is reported to have been seen carrying out pretty major hauls from the brand’s stores. Demna, on the other hand, creative directed the artist’s“There are very few people that I know, especially of Ye’s caliber, who really understand my work so well,” Demna toldof their relationship. “He makes me come out of my comfort zone and be a better designer. There’s no ego when we collaborate, just a mutual drive to evolve and do something great and new.
While we may not know what exactly the first drop — due in June — will look like, something great and new is damn well guaranteed. Get in line now, girlies!
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