Hear the first track from newcomer and backup singer to _IUofficial, WVVE.
The hallyu wave has opened the door for a bunch of new, emerging South Korean groups and solo acts, including the singer and artist WVVE, who exclusively debuts her bubbly new single “Sweet Like Sugar” on NYLON on Thursday.
WVVE is singer Sohyeon, and though she’s releasing her first-ever song, she’s been embedded in the South Korean music scene for a while now. There’s a possibility you may recognize her as a former contestant on the fourth season of the country’s popular reality competition show,. She’s also sung backup for the wildly popular K-pop soloist IU, who recently featured on theby BTS’ Suga.
There isn’t much to dislike about “Sweet Like Sugar,” a cloud-like, summery love song that feels like basking in the pink aura of a relationship’s honeymoon phase. Produced by Jordan Lewis and Thomas Ross Johansen , the song stars WVVE’s plush and candy-coated vocals as she effortlessly switches between Korean and English, reveling in the dreaminess of the arrangement: “Sweet like sugar/ Look like gold/ Sweet like flowers/ smell a rose,” she croons.
“We really wanted to create the feeling of love with this record, from the bright cover art to the music video shot in Malibu,” WVVE tells NYLON of the track via email. “Most fans know me from making slower, sad music, especially from my appearance on[Season] 4, and the intention for ‘Sweet Like Sugar’ was to show a brighter side using the inspiration of a beautiful California afternoon.
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