Tobacco companies are already dancing on the grave of the vaping giant, once popular with teens.
. Swedish Match is best known for General, its brand of snus, an oral pouch made with moist powder tobacco, and ZYN is its oral nicotine pouch product, made with synthetic nicotine, not tobacco-derived.
Where There's Smoking: Cofounders Adam Bowen and James Monsees launched Juul in 2015 to help smokers quit cigarettes.It’s not just Big Tobacco that’s experiencing schadenfreude from the Juul decision. Catharine Dockery, the founding partner of Brooklyn-based early-stage investment fund Vice Ventures, says that while she isn’t celebrating the demise of Juul—she believes all nicotine reduction products should be on the market—she is excited for some of her portfolio companies.
“Oral nicotine is going to be massive,” says Dockery. “I think people are missing the point, the future. All of these other smokable companies see the writing on the wall and will dive into oral nicotine. I cannot be more bullish on this category.” Lucy, a Las Vegas-based startup that makes nicotine gum, pouches and lozenges, and is backed by $15 million in venture funding, is expecting a boost in sales. A few years ago, during the so-calledwhen people across the country were getting sick from illicit cannabis vaporizers made with vitamin E, Lucy, which only sells nicotine products, saw sales jump by 50%.
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