Justin Bieber officially enters the cannabis industry with Peaches, a limited-run weed product that comes in a sleek, stylized preroll joint pack
“Our goal with Palms is simply to open the conversation and destigmatize recreational cannabis,” says Tyler Breton, co-founder of Palms. Breton says the Palms brand is for “not only experienced users, who will appreciate the quality and attention to detail, but first time and casual consumers exhibiting the approachability and benefits of our products.”
. Braun is Bieber’s longtime manager. Ceres is a SPAC that invests in international brands with a focus on cannabis wellness, CBD, and health.“We’re pretty excited about it,” says Noah Annes, co-founder of Palms. “The whole goal of Palms is to destigmatize cannabis consumption. To be approachable, to be elevated, for people who are less familiar or comfortable with cannabis. To work with Justin is really consistent with our mission.
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