Part of its spring 2025 campaign teased Monday in New York, the spray-painted gowns will be fully unveiled during Milan Bridal Fashion Week.
Catering to brides with an edge, Justin Alexander Signature enlisted help from an Italian graffito, Gioele Corradengo , who added his own signature to its spring 2025 collection.
Part of the brand’s “Verses in Contrast” campaign, the limited-edition spray-painted gowns were teased Monday at a cocktail event in New York where guests were invited to tag a dress themselves and bid on Sexsdreams’ canvas artwork. One-hundred percent of the proceeds will go to Vow for Girls, ato introduce something different, out of the box and unexpected,” said Justin Warshaw, chief executive officer and creative director for Justin Alexander.
Aware the market for graffitied wedding gowns will likely be niche, Warshaw and Sexsdreams remain hopeful they can spark a trend. “We have a series of events and trunk shows in April, May and June, and we will be sending them around for brides to see and try on,” Warshaw said.LeBron James' Wife Savannah Cheers in Balenciaga With Daughter Zhuri…. We use vendors that may also process your information to help provide our services.
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