India is the world's largest consumer of whisky and Paul John is one of its marquee brands.
The back story We associate single-malt whisky with Scotland, of course. But the spirit is made in the United States . And in Japan as well.In time for Diwali, the festival of lights that is considered India’s biggest holiday, we’re indeed turning our attention to Indian single-malt — specifically, one from Paul John, a producer that introduced its first whisky almost a decade ago.
It’s also worth noting that India, by virtue of sizable population , is the world’s largest consumer of whisky. But high-end brands like Paul John have been looking beyond India: The U.S. has become a particularly important market, with D’Souza saying Paul John’s U.S. sales have skyrocketed by 300% in the past year.
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