'There's something kind of obscene about what the industry looks like now,' said Joseph Altuzarra ahead of 15th anniversary New York Fashion Week show.
His first of many, many shirtdresses, flirty in blue gingham, came down the runway for spring 2015, an alluring style that was both editorial and pragmatic.And by spring 2016, a green tie-dye shirtdress was such a commercial success, it established a blueprint for having a dress of the season, as well as debuting shibori dye as a recurring collection motif.
“This is our biggest year in our history, and what is exciting is that the product is really resonating. I think we really understand who our customer is and it’s changed how I design. It used to be that the end-all, be-all of my creative process was the show. And now the end-all, be-all is clothes on the customer.”
“Instead there’s this one unique item that lives completely independently of the rest of the collection, which was definitely a new challenge. Retailers have already bought the collection and we were very unsure how they were going to react to this. And I think they really loved it. It’s much more like they’re buying items.
After New York and Palm Beach, L.A. is the next market he’s looking into for a store. He’s also been seeing success doing trunk shows in second cities, like Charlotte, N.C., and St. Louis. “Women are really hungry for fashion.”
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Red Hot Colour Trend In Fashion 2023 / 2024 » Fashion AllureLatest Fashion Trends, Shoes and Accessories, Celebrity Style
Lire la suite »
Fall Coat Guide 2014Luxe parka is a new coat trend presented in the following Fall runways: Vera Wang, Mulberry, Joseph Altuzarra, Jean Paul Gaultier, and Alexander Wang.
Lire la suite »
Experimentation versus Business Decisions at Men’s Fall/Winter ’24 Fashion WeeksThe Men’s Fall/Winter ’24 Fashion Weeks showcased the clash between experimentation and business decisions in the fashion industry. Creative directors brought new perspectives, while existing heads of fashion houses focused on honing their brand. The challenge lies in presenting new clothing that is both marketable and creatively appealing. Louis Vuitton's creative direction, influenced by geographical aesthetics, successfully balances innovation and brand heritage.
Lire la suite »
7 Practices for a Strong and Healthy Relationship 2023 / 2024 » Fashion AllureLatest Fashion Trends, Shoes and Accessories, Celebrity Style
Lire la suite »