Spotify investors will focus on how much its 'Netflix for audio' strategy is costing the streaming service when it reports fourth-quarter results on Wednesday against the backdrop of several angry high-profile artists withdrawing their tracks.
by Neil Young and Joni Mitchell to pull their music from Spotify in protest over the views about COVID-19 in Rogan's podcasts could enrich rivals and anger its listeners if others follow in their footsteps.Nevertheless, Wall Street analysts expect Spotify's revenue and premium subscribers to keep growing as advertising rebounds from a pandemic slump and more music streamers try out podcasts.
"We expect to hear more on monetization opportunities in podcasts along with plans in audiobooks as SPOT's evolution from music application to audio platform continues, providing a path towards margin expansion," UBS analysts wrote in a client note. Podcasts engage users for longer than music, giving more opportunities to place ads and also keeping the audience hooked. Rogan's podcasts are usually more than one hour long and some run to over three hours, with an estimated audience of more than 10 million listeners.
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