Joe Biden is launching his first major television ad buy of the general election
, pumping $15 million in TV, digital, radio and print ads into six battleground states President Donald Trump won in 2016.
The ads will air in Arizona, Florida, Michigan, North Carolina, Pennsylvania and Wisconsin, as well as national cable over the next five weeks. The ad buy comes after Biden's campaign said it raised nearly $81 million in May, and it offers a glimpse of Biden's early general election messaging to battleground state voters. The first ad, titled"Unite Us," features Biden's own words talking about needing a president who will unite the country.
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