As one-time TV watchers become streaming-video fanatics, advertisers are grappling with an uncertain future. But they will have a familiar face to guide them on at least part of the journey. Jo Ann…
As one-time TV watchers become streaming-video fanatics, advertisers are grappling with an uncertain future. But they will have a familiar face to guide them on at least part of the journey. Jo Ann Ross, one of the advertising industry’s best-known executives, will lead ad-sales efforts at ViacomCBS, the company that is expected to rise from [...]NBC’s hit drama “This Is Us” slipped in the Tuesday night TV ratings up against Game 6 of the World Series on Fox.
Abot Hameiri has bought adaptation rights to prominent Israeli journalist Ben Caspit’s “The Netanyahu Years,” a bestselling biography of the politically canny but divisive and scandal-haunted figure known at home [...]The upcoming new streaming service Peacock will give NBCUniversal a shot at reinventing TV advertising as we know it.
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