Last year, Miami Heat forward Jimmy Butler became famous inside the NBA bubble for selling $20 cups of coffee to other players. The price point of his new coffee company, Bigface, is equally ambitious.
In the offseason, Miami Heat forward Jimmy Butler wakes up at 4:30 or 5 a.m., even earlier than his baby daughter, Rylee, who turns 2 later this month. By 5:30, he’s on the court with his basketball trainer until around 6:45. When he gets back to the house, he showers and then it’s time for coffee with the team working with him on his new business, Bigface Coffee, which officially launched October 1.
Last year, Butler, 32, became famous inside the bubble the NBA created in Walt Disney World for selling $20 cups of coffee from high-end espresso machines he had shipped to him there to other players. The new line’s price point is equally ambitious. Bigface’s current offerings include a $500 coffee-NFT box and a $100,000 rolling “go-lab” outfitted with high-end La Marzocco coffee machinery. Right now, Butler is trying to learn latte art, which has proven to be more challenging than he thought.
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