Here’s why JesseMcCartney feels like his new single “Yours” is the beginning of his most vulnerable chapter -- and his “best songwriting” -- yet
One of the most striking lyrics in “Yours” is “I’ve been an album flop away from being done.” Did you really feel like that in the past?
That song was the biggest hit I’ve ever had, even bigger than “Beautiful Soul,” I just happened to not sing it. I think people are a little surprised when they find out that I [wrote] that song.-- I play it behind the piano by myself, and it always feels just bigger than life. It has such a big impact on the audience, and it’s one of those global anthem sing-along songs that can get the crowd going.
Nick Peterson directed this video -- I wasn’t crazy about his initial idea, but his reel was a big game-changer for me. I could tell he’s this very cinematic director, and he was very skilled and technical. So I got on the phone with him to brainstorm. We kept a dialogue open for a week, and ultimately came across this idea where I would play all of these different characters and roles that I sing about in the song.
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