Bezos said Amazon represents a small percentage of the retail market, and pointed out that e-commerce only makes up a 10% share of retail overall.
for 2018. However, US retail behemoth Walmart raked in $514.4 billion last year — more than double Amazon's takings.According to the US Department of CommerceHowever, he omits the wider impact Amazon has had on retail as a whole. Although the online market may be smaller than real-life shopping,. The next biggest contender is eBay, with just 6.6%.
Also, while e-commerce makes up roughly a tenth of sales, its chunk of the market is steadily rising year-over-year: The Department of Commerce reported that total e-commerce sales increased 14.2% from 2017 to 2018, and that trend shows no signs of slowing down. Amazon can continue to expand its empire by absorbing pre-existing retailers, such as the upmarket supermarket chain Whole Foods, which it bought in 2017. Amazon can fuel any future acquisition ambitions with other sides of its business, such as its
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