Jeep's CEO now believes EVs are the key to the company's success
What does electrification mean for Jeep capability?
“For me, there’s nothing more exciting than driving electric in a 4x4, and the reason is torque on demand, the one-pedal feel and the brake regen. You accelerate and brake with the same pedal, and that means that you can get the torque that you need. It’s extremely precise, very accurate, very soft, very smooth. And at the same time it’s silent, so you can hear the birds.
“We’re doing extremely well, and the reason is that the product is better. All together, the people, the enthusiasts, they like their V6s, but they experience an electricThe UK is an outlier for Jeep, with just 0.3% of the SUV market. Why have you had such little success here?
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