'No Apple Pay=no business from me. I will be shopping elsewhere,' one JCPenney customer said.
JCPenney acknowledged this move for the first time on Saturday, in aJCPenney has not provided a rationale for this decision. While the company did respond to the complaint on Twitter, it didn't answer the customer's actual question, which was"Why would you remove a very secure form of payment?"
As you could imagine, many customers have responded to JCPenney's tweet expressing their displeasure. Apple created Apple Pay because plastic credit cards are vulnerable: A credit card can be stolen, and its important numbers and security codes are exposed by default. In contrast,by touching your iPhone or Apple Watch to an NFC reader, and all of your personal identifying information remains private and secure. Apple doesn't see your data, or share it with any third parties.
It's unclear why a large company like JCPenney wants Apple Pay out of its retail experience, but we've seen this before. In 2014, shortly after the launch of Apple Pay, a handful of retailers decided to disallow Apple's new mobile payments solution. Most of these companies debuted their own versions of Apple Pay: CVS made"CVS Pay," Walmart made"Walmart Pay," etc.
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