JBL's Authentics are wireless multiroom smart speakers that target Sonos in terms of features and price, but the Authentics can do one thing that Sonos can't.
JBL has long dominated the portable Bluetooth speaker market with its rugged and great-sounding Clip, Flip, and Charge speakers, but apart from a few smart soundbars, it has never taken a serious shot at Sonos’ wireless multiroom crown. Until now. Today, JBL has launched a family of three retro-style portable wireless speakers it calls the Authentics.
Each Authentics speaker can also auto-tune itself using its built-in microphones, which can be disabled with a physical switch located on the back side. The speakers also have an impressive array of physical controls: play/pause, track skipping, rotary dials for volume and more, plus power, Bluetooth, and a dedicated button for accessing saved favorite items from the app.
When Sonos first announced its now-discontinued Sonos One smart speaker, the wisdom at the time was that at best, a smart speaker like the Sonos One could be compatible with both Alexa and Google Assistant, but it couldn’t run them both at the same time. That same wisdom suggested that this restriction was a Google rule, not a fundamental technical limitation on Sonos’ speakers.
This has got to make Sonos just a little angry. Not only was it never permitted to run both assistants simultaneously on any of its smart speakers, but its most recent Era 100 and Era 300 smart speakers aren’t currently compatible with Google Assistant at all, leaving its users to choose between Amazon Alexa and Sonos’ own Sonos Voice Control voice assistant.
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