Adopting a 'win the day' mantra helped the Celtics maximize their talent and breakthrough to Banner 18. Just as their ability to stay present suffered after coming within two wins of an NBA title in 2022, last season's mantra faces a new challenge.
The 2024-25 NBA season kicks off in Boston on Oct. 22. Fifteen of the 17 players who helped the Celtics capture Banner 18 will be there to see it raised to the TD Garden rafters on opening night.
Learning from their experiences, they adopted a "win the day" mantra that helped them deliver a dominant 64-18 record a year ago, the best mark in the 2023-24 regular season. They went 16-3 en route to Banner 18 for an encore.
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